Explore Hallyu through Pub Hopping in Seoul and Beyond

Korean pub culture calls out for a glass of life! Let’s embark on an irresistible journey which will make something more than just your taste buds tingle.

Seoul Foods (서울식품)

Welcome to the heartbeat of old Seoul, located in Jongno. Despite its secluded location, Seoul Foods continues to attract patrons seeking its delicious, classic pumpkin pancakes and water parsley pancakes. Taking full advantage of its hiding-place location, you get to bask in the nostalgic ambience unique to this age-old spot. Open from Monday to Friday from 12:00 to 22:30, and Saturday from 10:00 to 21:00. Closed every Sunday.

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• address : 25, Supo-ro 18-gagil, Jongno-gu, Seoul
• phone : 02-2267-3657
• operating time : Mon-Fri: 12:00 – 22:30 Sat: 10:00 – 21:00
• break time : No information
• holidays : Sunday

Nadri Foods (나드리식품)

Ever heard of ‘Emokase’? It’s a fusion term combining ‘Emo (aunt)’ and ‘omakase’ implying ‘leaving it up to the aunt (chef)’, similar to omakase sushi culture. Our first call is Nadri Foods, a prime example of Emokase in Euljiro. It’s famous for its spicy braised short ribs, known for making your taste buds thrill and the liquor flow. Once you’re done devouring, they even mix fried rice in the leftover sauce! Emokase is recommended if you fancy a hearty and diverse menu. The taste of their various dishes mingling with alcohol is bound to be unforgettable. Operating time, break time, and holidays are currently undocumented.

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• address : 38, Euljiro 33-gil, Jung-gu, Seoul
• phone : 02-2274-4697
• operating time : No information
• break time : No information
• holidays : No information

Nanuri General Store (나누리잡화점)

Did you think there were only hotspots in trendy Seongsu-dong? Welcome to Nanuri General Store, a pub tailored to the younger generation’s palate. The trendy menu includes items like grilled butter cod roe and butter clam stew. The store theme lets you experience various alcohols and novelty items that evoke childhood memories. Open from Monday to Friday from 16:00 to 01:00, and from Saturday to Sunday from 14:00 to 01:00. Break time and holidays are currently undocumented.

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• address : 47, Yeonmujang-gil, Seongdong-gu, Seoul
• phone : 02-467-0344
• operating time : Mon-Fri: 16:00 – 01:00 Sat-Sun: 14:00 – 01:00
• break time : No information
• holidays : No information

Million Dollar Foods (백만불식품)

Million Dollar Foods gained fame from YouTube vlogger ‘Tzuyang’ and the show ‘Hangout with Yoo’. Located in a deep alley of Euljiro, it offers a variety of menu items. Their zesty and hearty soybean paste stew is a must-try, packed full of ingredients like tofu, meat, pumpkin, and potatoes. Follow it up with their famous black bean noodles topped with a soft-boiled egg. They also serve scrumptious roasted pork belly and moist Bossam, perfect for those who skipped a meal. Open from Monday to Saturday from 15:00 to 22:00, closed on Sundays.

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• address : 34-12, Changgyeonggung-ro 5-gil, Jung-gu, Seoul
• phone : 02-2277-6787
• operating time : 15:00 – 22:00
• break time : No information
• holidays : Sunday

And that’s just the tip of the iceberg! We’ve only scratched the surface of the smorgasbord of pubs that Seoul has to offer. So, are you ready to drown in this delight? Subscribe for more destination details. Until next time!